What is referred to as "puffing" in a sales context?

Puffing in a sales context refers to the practice of making exaggerated or subjective claims about a product that are not meant to be taken literally or as factual representations. It often involves promoting the positive aspects of a product in an enthusiastic manner without intending to deceive. Essentially, these claims are typically understood as opinions rather than concrete promises.

In this context, making high claims about a product without committing fraud is consistent with the definition of puffing, as it generally doesn't involve providing verifiable facts. Salespeople use puffing to create a favorable impression of their offerings, relying on the understanding that consumers recognize this behavior as part of the marketing process. This stands in contrast to providing falsified information or warranties, which could imply a level of deceit or obligation that is not characteristic of puffing.