What is the primary responsibility of a captive/exclusive agent?

The primary responsibility of a captive or exclusive agent is to represent only one insurance company. This means that their focus is solely on the products and services offered by that specific insurer. Captive agents are typically trained extensively on their insurer's offerings, ensuring that they are well-equipped to provide in-depth knowledge and guidance about the company's policies to potential clients.

Because they are dedicated to one company, captive agents can develop a deeper understanding of the nuances and advantages of the insurance products they offer. This specialization allows them to establish long-term relationships with clients based on trust and expertise. In contrast, other types of agents, such as independent agents, work with multiple insurance companies and can offer a wider array of options but may not have the same level of specialized knowledge about any one company's offerings.

Therefore, the distinctive role of a captive agent is their exclusive representation of a single insurance provider, making them an integral part of that company's sales and customer service strategy.