Which law regulates an agent's conduct in advertising and marketing insurance products?

The regulation of an agent's conduct in advertising and marketing insurance products falls under state unfair trade practices laws. These laws are designed to promote fair competition and protect consumers from deceptive practices in the marketplace.

Unfair trade practices laws prohibit misleading advertising and require claims and statements made by insurance agents to be truthful and not deceptive. This ensures that consumers receive accurate information about insurance products and that they are not misled into making decisions based on false representations. These regulations not only protect consumers but also help maintain the integrity of the insurance industry by holding agents accountable for their advertising practices.

While other laws, such as contract law, insurance compliance laws, and consumer protection laws, do have relevance in the broader context of insurance and business practices, state unfair trade practices laws specifically address the conduct of agents in their advertising and marketing efforts. This makes them the most directly applicable to the question regarding the regulation of advertising conduct by insurance agents.